Sponsorship

MORE INFORMATION

Just like the non-sponsored content in the email, every sponsored link should be highly relevant to marketing, admission, and enrollment professionals at schools. This works to your advantage as a sponsor because readers are confident that every sponsored link is relevant; they are more likely to click through.

Your sponsored link will appear in one email distributed to all subscribers and permanently linked to the archived issue on the web site. We will also add your company's logo to our Previous Sponsors section that will link to your website.

Sponsored links on the Cup of Coffee Newsletter are only guaranteed and locked into the schedule as soon as payment is received.

SPONSORED LINK GUIDELINES

Sponsored links on the Cup of Coffee Newsletter are in quite a strict format, but one which is very similar to the organic content in the newsletter, so this works in your favor. The sponsored link is made up of three parts:

Title – A single line of text. This should be somewhere around five to ten words. URL – The URL you'd like to send people to! The title will be linked to here. Body – A single paragraph of text, directly under the title. No markup or other formatting is allowed. The maximum length for the paragraph is 60 words, but don't feel you need to use all the words as sometimes shorter is more effective! You may also include one additional link in this body text, which goes to the same URL as the main sponsored link (although UTM parameters can change if required!)

By default, the URL will automatically include UTM parameters, which will indicate to your analytics software that the traffic is coming from the Cup of Coffee newsletter. If you'd prefer to use your own UTMs or other tracking parameters, that's no problem at all!