If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
Considering about half the world’s population uses social media, it’s no surprise that maintaining a social presence has become central to communications, branding and marketing efforts. But not all companies are tapping into social media or using it the correct way. As algorithms change, consumer tastes and habits shift, and apps are updated — communicators must constantly reset the rules of what works and doesn’t on social for their organization.
As I reflect on 14 years as a school administrator, I can't help but think about how I could have approached a few things differently early on in my career. I wrote this with women in mind because of the unique challenges we face as we take on new leadership roles.
The Director of Marketing and Strategic Communications reports to the Head of School and is an integral part of the school’s senior leadership team. The director is responsible for the strategic planning and implementation of a comprehensive marketing and communications program to increase the visibility and promote the value proposition of NSCD to internal and external audiences alike, all the while ensuring the school is represented in a clear, consistent and compelling voice. This entails regular and substantive collaboration with other school administrators and departments.
The position serves the entire NSCD community, including the Parents’ Association, and requires a leader, manager, collaborator, strategic thinker, advanced technology user, excellent writer and creative storyteller.