No two school brand narratives are exactly the same but almost all of them, when broken down into their fundamental logic, fall within a handful of argument structures. Get it right and your school’s brand story gains clarity and traction.
Get it wrong and, well …
The brand narrative that you choose for your school is a critical element in the effectiveness and efficiency of your marketing.
From imageseven’s work with schools, we have identified seven different brand narratives. This list isn’t necessarily exhaustive, but it may give you some clues as to why your brand narrative is not performing as well as expected.
Every piece of school marketing content needs a call-to-action.
And when it comes to CTAs, the the name says it all. It’s a call to action. In other words, it’s a command. No, you don’t need to boss your audience around, but your request should be clear and firm. And, it’s a call to action. Your words need to prompt your audience to do something specific, an action that should be related to the content they’ve just finished reading/watching/listening to and related to your goals for that piece of content. The CTA is what enables them to stay connected to your school; it’s what helps take them from anonymous to on your list, from interested to enrolled.
Every educator in the country is counting down the final days of the school year, eagerly anticipating summer break. It’s been an intense year, and I know you’re all looking forward to a bit of a breather!
Yet most school social media managers I know are still working through the summer. But if content is slowing down, what can you do to keep your social media chops up-to-date? Here are six summer projects you could tackle!
The Director of Communications is a key member of a deeply experienced and collaborative marketing and communications leadership team and is responsible for supporting the marketing and communications strategy and planning; developing and implementing communications to external and internal constituencies; and developing and implementing public relations, media outreach and advertising campaigns. The Director of Communications reports to the Executive Director of Marketing and Communications and supervises the Communications Manager. Works closely with the Office of Admission, faculty and staff members, Office of Development and Alumni Relations, among other departments throughout the school.