The MarCom Society provides training and community for K12 School Marketing and Communications Professionals. It's a membership program to learn how to market and communicate effectively at your school.
Unlimited Access to over 80 hours of on-demand video training.
Unlimited Access to my Inbound Marketing Inquiry System Course which will teach you the exact system I've used to increase inquiries at my school.
Unlimited Access to 60 pdf resources to help you become a better school marketer.
Quarterly Book Club Discussion covering marketing, productivity, and other topics to help you with your school marketing.
Private Online Community where you can learn best practices, exchange ideas, and ask questions of other members.
Direct access to me to ask questions.
Registration in the upcoming VirCon10 online conference is INCLUDED in the membership.
Ability to add 10 members total from your school with your annual membership fee
The rapid growth in marketing channels in the last 30 years has opened incredible opportunities for marketers in all fields. Businesses, education institutions, nonprofits, and other organizations can now create campaigns for a wide range of digital and social media channels in addition to their old
Teachers are the front line of a schools’ relationship with its parents. They are key influencers. Leveraging the impact of faculty members is an absolute necessity for the success of enrollment and marketing efforts.
However, teachers are often uncomfortable with marketing efforts and sometimes even find them objectionable. Talking to faculty about marketing and enrollment matters doesn’t always result in the team-building moment you hoped for. The key to fostering the involvement of teachers in school marketing is to build their trust and confidence. Here are 13 ways that you can do that.
After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to the TikTok threat, allows creators to share short-form video content on Facebook or cross-post Reels…
Does this admissions season have you feeling depleted, overworked, and overwhelmed? 😥With COVID on the rise, the chaos can feel compounded, leaving us with more work and issues to address than usual during this time of year.
🤗I'm encouraging you to outsource - yes, I said it.
The McGillis School seeks a Director of Marketing & Communications who will be responsible for creating, maintaining, and communicating consistent messages about the School’s mission, core values, strategic goals, and long-term vision. The Director reports to the Head of School and works closely with the Director of Philanthropy and Director of Admissions. They will be responsible for developing key marketing initiatives and overseeing all matters related to communications. The Director will also work closely with the School’s senior administrative team, faculty, parents, and board of trustees.