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You’ve just posted dynamic content on your school’s Facebook page. An onslaught of likes and comments is on its way, right? Not necessarily.
While school Facebook pages tend to get higher engagement because families look to those pages as destinations, the average reach of an organic post for a Facebook Page is just 5.20%, according to Hootsuite. Furthermore, Hootsuite continues, “that means roughly one in every 19 fans sees the page’s non-promoted content.”
Not happy with the amount of engagement or interest in your Facebook page compared to the amount of work you are putting into it? It may be time to consider some paid outreach, especially for content with specific goals.
It’s the end of the year and planning for 2022 has been in the works for a while now. Planning always has two angles: putting proactive strategies in place for what is known and having frameworks for reacting to what is not known. In that vein, I put on my prognostication cap and started writing out a list of predictions for the coming year. Some are bolder or more wishful than others, but I believe all of them are important to institutions that want to thrive. Here are my six predictions for 2022:
The Marketing and Communications Coordinator is an entry- to intermediate-level position and is responsible for execution of Marburn Academy’s marketing and communications efforts supporting the institution’s mission, values, and cultural expectations. As a direct report to the Director of Marketing and Communications and as a member of the Institutional Advancement Team (IAT), the Marketing and Communications Coordinator will join a dynamic, collaborative team and will be given the opportunity to broaden knowledge and gain expertise in multiple facets of marketing, communications, and branding. This individual will strategize and implement important efforts for reaching the families with students who learn differently across Central Ohio and beyond as well as support the re-enrollment efforts for students of current Marburn families. This marketing work is mission-driven and makes an impact in the lives of many.