This report details how your website performs in terms of different and essential SEO ranking factors and provides you with a relative score for each section. I hope this audit can help identify where your SEO needs support and where you need to focus time and attention to increase your website's visibility in Google search, which will increase traffic to your school's website.
Schools are Businesses Schools are businesses and, as we all know, attracting enrolments (or butts on seats as some like to say) are as important as finding customers. As many discover a new climate for attracting customers to their school, we can often fall into the trap of using the same mediums each year because […]
I was recently a guest on The Storytellers Network podcast where Dan Moyle asked me about my goal-setting process. After a brief discussion, he remarked on how simple it was…and it is. And the best part? It works. I began this process in 2007, the same time I started my business. It was developed from a combination of […]
For many people, the Covid-19 pandemic won’t be thought of as merely the prompting of a global health crisis. Instead, they’ll view it as a time of reflection, a time to rethink their purpose and meaning. In other words, a time of transformation. And few things are as helpful during seasons of crisis as digging through a stack of must-read books.
Sidwell Friends, a coeducational Quaker day school with campuses in Bethesda, MD and Washington, DC, seeks an experienced Chief Communications Officer (CCO) to manage the strategy, content, and consistency of all-School communications. The CCO is responsible for planning, initiating, and managing School-wide communications; managing the design and content of all-School print, digital, and social media; and determining and implementing, in a manner consistent with the values of the School, the strategic direction of the School’s communications and marketing plan. The CCO reports to the Head of School and collaborates routinely with the Administrative Team and Board of Trustees.