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With experience leading large independent schools, Dr Paul Teys now helps schools leverage their strengths by mentoring leadership teams and managing executive recruitment. In this interview, Paul discusses what it means for Heads to perform as CEOs, focusing on the intersection of leading the school and leading school marketing.
When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website – a good, working website –…
If you don’t have a CRM with great reporting tools, spreadsheets may be the gold standard for tracking key performance indicators (KPIs) during the admissions cycle, but what happens when you have to provide an update to your board or share progress with other school leaders? Enter the dashboard. A dashboard can enable you to consolidate multiple tabs, rows, and columns, into a single screen that focuses on key metrics instead of the kitchen sink. One of my favorite tools for creating dashboards is Google Data Studio.
With leadership and support from the Director of Strategic Marketing and Communications, the Assistant/Associate Director of Digital Marketing & Communications will work to transform digital marketing and communications at Tabor Academy. It’s an ambitious job for an ambitious professional looking to make a positive impact on a great community.