In this episode, Brendan Schneider, Director of Advancement at Sewickley Academy and the Founder and CEO of SchneiderB Media Inc. in Pittsburgh, Pennsylvania, US, shares about the importance of media marketing in schools. Listen in to learn about inbound versus outbound marketing, and the book that Brendan believes all marketing professionals in educational institutions should have on their shelves. Hear recommendations on social media and digital advertising for schools and where marketing and communications professionals can come together as a community. If you would like to learn more about inbound marketing, click .
Eighteen months ago, you might have occasionally used Skype to talk to family members living overseas.
You probably watched YouTube clips and perhaps used them in assemblies. But as a school leader you probably didn’t think much more about recording and sharing video. How things have changed!
I’ve used Google Meet, Microsoft Teams and Zoom to teach, to meet colleagues and to deliver and receive CPD, as well as sharing video-based content from the likes of Oak National.
I’ve been on guided video-based school tours as well as watching amazing 360-degree tours, sat on both sides of remote parents’ evenings and watched school leaders deliver parent meetings over Facebook Live. All through video.
What does the future hold? Do we go back to solely face-to-face communication as the pandemic fades?