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Inbound marketing is nothing new. A school inbound marketing strategy works to attract new potential families by building meaningful, lasting relationships with existing and prospective parents.
By now, most school marketers know that blogging, email marketing, social media, and search engine optimization (SEO) offer schools uniquely powerful ways to engage families, building trust and loyalty for your school.
But if the advantages of inbound marketing are so well known, why do many schools resist consistently engaging in these important channels? While there are some obstacles to effective inbound marketing, these obstacles are not insurmountable.
In today’s post, we will address 15 of the common barriers to effectively execute a school inbound marketing strategy and plan.