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When the Snapchat social network launched in 2011, it seemed like it would be a fleeting fad for teenagers. Its main feature – sending photo and video messages that self-destruct after the recipient views it – is reminiscent of passing notes in class.
Snapchat does appeal to a younger demographic, specifically people under age 25. It has become known as a fun, entertaining, and authentic social platform. Young people love its casual and candid approach as well as the creative doodles and filters you can overlay your photos.
If you’re wondering if your school should be on Snapchat, the answer is, it depends and is particular to your school. If you’re wondering why let’s look at the numbers...