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Carousel ads are an exceptional format for displaying multiple pictures in a series. They work well for storytelling, events, and explaining a process. You can also use carousel ads to “paint” a larger canvas, thus giving your audience an immersive ad experience.
Social media carousel ads are higher performing than regular static sponsored posts. Kinetic Social, a social marketing tech firm, found they are 10 times better at garnering click-throughs.
Wondering if you should adopt a carousel ad strategy in your social media marketing mix? Let’s start with the basics.