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Many school marketers ask me for advice on how to improve their SEO ranking so their school will be seen on SERPs.
Most of them tell me they’ve been hard at work on activities like keyword research, blogging, building links and eliminating technical issues on their site.
I try to remind them that when it comes to rankings, nothing is more important than publishing quality content optimized for a relevant keyword and making sure their site is optimized for the user experience.
That said, there are a few SEO tweaks that, although they may not boost rankings quickly, may help increase your website’s chances of ranking higher.