Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now!
Email has been around for so long, it’s hard to remember when we didn’t use it.
From the dawning days of dial-up to now, email has only grown in terms of its use and adoption by the Internet’s users.
In fact, email is one of the few Internet technologies that every age demographic uses.
That’s why it’s crucial to keep your email game strong.
Have you ever spent a lot of time and money developing a social media campaign only to end up with disappointing results? You targeted all the right demographic and interest groups but still had fewer clicks than you hoped for and definitely fewer inquiries. In the end, you scratched your head wondering what went wrong while others in the school questioned both the wisdom and the cost of the initiative.
Marketing most likely started in the U.S. in 1704 with a newspaper ad in the Boston "News-Letter." That began the evolution to magazine ads, billboards, catalogs, radio, television, and then the digital onslaught. Colleges, universities, and independent schools followed with their own ads, posters, Viewbooks, and gradually moved to the internet, social media, and much more.
Several times over the course of my career I have run into the common misconception that marketing should become increasingly efficient as we scale.
Whether it’s a CEO, a president, or a colleague, there’s often a false belief that the incremental money we spend in marketing should be more efficient than our baseline budget.
Unfortunately, that couldn’t be further from the truth.
What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh’s Sewickley Academy, digital marketing specialist and founder of SchneiderB Media, breaks it down, discussing the strategies you need and what you should be doing next.