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School marketers must operate in a state of accountability as we navigate marketing priorities, knowing the expectations placed on our department. Every dollar in our marketing budget has to count as we move forward with our strategies. Without a cohesive marketing plan, our team would be in perpetual chaos and our outcomes murky.
When everyone in our marketing department understands our strategic marketing plan, we will execute more effectively and deliver what’s expected.
To see your marketing efforts pay off, you need a working strategic marketing plan. You need buy-in at every level and a plan that is connected and in alignment with all stakeholders.