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Local SEO works to optimize your online presence so it is more relevant to your target families, which leads to more website traffic, inquiries and enrollments for your school. Think of local SEO as a way your independent school can compete effectively against other schools that may have a larger budget to spend.
Without local SEO strategies, your school could be losing out on a significant amount of traffic. According to research conducted by ReviewTracker, 35 percent of all search traffic is local. You want to garner as much of that local traffic as you can for your school.
Here are the top ways school marketers can effectively market to their target families using local SEO tactics.