My Latest Post
Most school marketers I know would like to increase traffic to their website. Once you’ve designed a functional, user-friendly site, the next step is to attract prospective parents who are interested in learning more about your school.
Today, we’re faced with a noisy, chaotic internet where it’s increasingly difficult to get noticed. It’s become a monumental task to increase traffic to any website because there are just so many distractions.
Internet distractions also called “noise”, can be deafening, especially when competing against small, local school websites. What is needed is a long-term traffic strategy, not today’s latest shiny gizmo promising to hack your way to the top of Google’s results pages. No, this is about using tried and true marketing tactics to create authority and drive traffic to your school website over time.
Here are 14 strategies for generating traffic to your school website.