A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns, including Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL. UTM codes are also used to pinpoint specific sources of traffic to a website. At minimum, UTM codes include a traffic source, a medium, and a campaign name. They may also contain keyword terms and content identifiers.
When used correctly, UTM tracking codes are one of the most powerful tools in your data analytics toolkit. This is because UTM codes help you identify top-performing content based on your marketing goals.
Once you’re sold on the concept of school storytelling, the first question usually is: So… how do we do it?
It’s a logical question. You’re a busy school marketer. You might have a small team or even be working in a department of one. Developing a strategy and then creating content worth reading is not something that can be squeezed into a lunch hour or pushed onto an intern’s desk and forgotten.
So the first question then turns into: How do I make this doable for our school?
St. Stephen’s Episcopal School, a day and boarding school of 690 students (grades 6-12), is seeking a Chief Marketing and Communications Officer (CMCO) who will develop and implement a strategic marketing and communications plan in accordance with the school’s established mission and goals. As a member of the school’s Administrative Team (A Team), the CMCO will report to the Head of School.