This article addresses the fundamental question: should you focus on branding and messaging or use data-driven marketing (DDM) to tackle critical marketing issues? The short answer is: “both.” In this piece, we will dive into the respective roles of brand
I’m not going to cover every inch of digital marketing in this article. What I will provide are some tips, hacks, and trends so you can stop managing enrollment and start designing it for a prosperous decade.
“Marketing is like electricity.” Find out why in our interview with Brendan Schneider, who also discusses three things Heads can do to ‘know enough to be dangerous’ and hold their marketers accountable.
Reporting to the Head of School and serving on the Administrative Team, the Director of Marketing & Communications oversees all communications, marketing and branding for the School. The Director of Marketing & Communications will work directly with the Head of School, the Director of Advancement, the Director of Enrollment Management and the New Hampton School community to meet admission, fundraising, and engagement goals for all constituencies. The Director of Marketing & Communications provides oversight to the Design and Project Manager, the Digital Content Manager, Marketing Manager, and Creative Content Manager.